Privacy Policy

1. Introduction

Welcome to Santa Cruz Motorcycle Service ("we," "our," or "us"). We are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, schedule services, or interact with our business.

Please read this Privacy Policy carefully. By accessing or using our website or services, you acknowledge that you have read, understood, and agree to be bound by all the terms outlined in this policy.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Schedule motorcycle service appointments
• Fill out service request forms on our website
• Contact us for estimates or consultations
• Subscribe to our newsletter or service reminders
• Request technical support or assistance
• Participate in surveys or promotions
• Contact us via email, phone, or other methods

This information may include:

• Name and contact details
• Email address
• Phone number
• Mailing address for service documentation
• Motorcycle make, model, and VIN
• Service history and maintenance records
• Payment information for services rendered
• Any other information you choose to provide

2.2 Service Information

When you use our motorcycle services, we may collect:

• Motorcycle specifications and service requirements
• Diagnostic reports and technical assessments
• Service records and maintenance history
• Parts and labor details
• Warranty and guarantee information

2.3 Automatically Collected Information

When you visit our website, our servers may automatically collect certain information, including:

• IP address and approximate location
• Browser type and version
• Operating system and device information
• Referring website
• Pages you view and time spent
• Service inquiry and scheduling activities
• Other analytics data

2.4 Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities and preferences. Cookies are small text files stored on your device that help us provide you with a better browsing experience and remember your service preferences.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website or online scheduling system.

3. How We Use Your Information

We may use the information we collect for various purposes, including to:

• Provide, maintain, and improve our motorcycle services
• Process service appointments and schedule maintenance
• Provide accurate estimates and service recommendations
• Deliver service updates and maintenance reminders
• Provide technical support and customer service
• Send administrative information, such as service updates, safety recalls, and support messages
• Respond to your comments, questions, and service requests
• Send promotional communications about special offers and new services
• Maintain service history and maintenance records
• Process payments and manage billing
• Comply with legal and regulatory requirements
• Carry out any other purpose described to you at the time the information was collected

4. Information Sharing and Disclosure

We may share your information in the following situations:

4.1 With Your Consent

We may disclose your information when you have given us permission to do so.

4.2 Service Providers

We may share your information with third-party vendors, service providers, and other third parties who perform services on our behalf, such as parts suppliers, payment processing, and specialized technical services.

4.3 Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

4.4 Legal Requirements

We may disclose your information where we are legally required to do so to comply with applicable law, governmental requests, judicial proceedings, court orders, or legal processes.

4.5 Protect Rights and Safety

We may disclose your information to protect the rights, property, and safety of our company, our customers, or others.

4.6 Warranty and Recall Information

We may share vehicle information with manufacturers for warranty claims, safety recalls, or technical service bulletins.

5. Data Security

We implement appropriate technical and organizational measures to protect the information we collect and store. This includes secure servers, encrypted communications, and restricted access to customer information. Service records and payment information are stored securely with limited access to authorized personnel only.

However, no security system is impenetrable, and we cannot guarantee the absolute security of your personal information.

6. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal information:

• The right to access the personal information we have about you
• The right to request the correction of inaccurate personal information
• The right to request that we delete your personal information
• The right to restrict the processing of your personal information
• The right to data portability
• The right to object to the processing of your personal information
• The right to withdraw consent at any time

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section.

7. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or regulatory requirements. Service records and maintenance history are typically retained for 7 years to help us provide ongoing service support and maintain accurate vehicle histories.

8. Service Communications

We may send you service-related communications, including appointment reminders, service updates, maintenance recommendations, and safety notices. You may opt-out of promotional communications at any time, but we may still send you important service-related messages.

9. Third-Party Links

Our website may contain links to third-party websites, such as motorcycle manufacturers, parts suppliers, or industry resources. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

• By email: reedwythe@arielschnur.com
• By phone: +1 831-476-3901
• By mail: 1700 Commercial Way Unit D, Santa Cruz, CA 95065